A new platform has been launched to deliver the passion and dedication of producers and artisans across Hyogo Prefecture together with their products.
The official Hyogo Prefecture online shop “HYOGOSSIMO”, created through a collaboration between Hyogo Prefecture and Felissimo, held its grand opening on Thursday, January 29, 2026.
On the opening day, an opening ceremony attended by Hyogo Governor Motohiko Saito was held, filling the venue with Hyogo’s finest flavors, craftsmanship, and creativity.
A Festive Opening Ceremony Attended by Governor Saito
On the day of the grand opening, an opening ceremony combining a press conference and tasting event took place at Felissimo’s headquarters, Stage Felissimo.
Governor Motohiko Saito and Hiroyuki Koike, Executive Director of Felissimo, took the stage.
Together with business operators gathered from across the prefecture, they spoke about the significance of HYOGOSSIMO as a platform that connects Hyogo’s regional appeal to people throughout Japan—and to future generations.
Governor Motohiko Saito (third from the left) attending the opening ceremony.
What Is “HYOGOSSIMO”?
The top page of “HYOGOSSIMO,” Hyogo Prefecture’s official online shop.
HYOGOSSIMO is the official online shop of Hyogo Prefecture, created in collaboration with more than 100 local businesses across the region.
Rather than serving simply as a marketplace for regional products, its defining feature is its focus on carefully conveying the stories behind the products—including the philosophies of the producers and the history of the land where each item is made.
By leveraging Felissimo’s editorial expertise, HYOGOSSIMO offers a new kind of online experience that blends shopping with storytelling, allowing customers to discover value through context rather than specifications alone.
In addition, selected products are shipped with a “Hyogo Scenic Views” card, featuring woodblock prints by Hyogo-born artist Hide Kawanishi. This thoughtful touch creates a memorable unboxing experience, evoking the feeling of traveling through Hyogo from the moment the package is opened.
Local Producers Showcase Their Signature Products
Governor Saito tasting a cake featured at the ceremony with Hiroyuki Koike (left), Executive Director of Felissimo.
At the tasting and exhibition area during the opening ceremony, producers from across Hyogo Prefecture presented their signature products.Here are a few highlights.
Cream cheese made with sake lees from locally brewed sake in Akashi.
Cream cheese made with sake lees from locally brewed sake in Akashi offers a refined, adult flavor, with the gentle aroma of Japanese sake lingering on the palate.
Wild boar and venison jerky.
Jerky made from wild boar and venison is a versatile delicacy—perfect both as a snack and as a companion to alcoholic beverages.
Basque cheesecake made with lemons from Awaji Island.
Basque cheesecake made with lemons from Awaji Island delivers a rich, creamy texture balanced by a refreshing citrus finish.
Purée made from the premium tomato variety “Tomato no Ichibanboshi,” among other products.
Carefully cultivated “Tomato no Ichibanboshi” tomatoes were also featured. A purée made from these premium tomatoes allows their deep, concentrated flavor to shine.
Tea bags made with adzuki beans.
Tea brewed from adzuki bean tea bags spreads a soft, gentle adzuki aroma with every sip.
Approximately 80% of Japan’s matches are produced in Hyogo Prefecture.
Matches are a traditional local industry of Hyogo Prefecture—remarkably, around 80% of all matches produced in Japan come from Hyogo. On display were nostalgic retro-style match tins as well as long-term storage matches designed for use during disasters.
Discover New Sides of Hyogo on the Official Website
At HYOGOSSIMO, customers can search not only by product category, but also by usage scenes such as “a reward for yourself” or “a gift for someone special.”
These scene-based suggestions are planned to expand further in the future.
Designed as a place of discovery, HYOGOSSIMO invites visitors to encounter aspects of Hyogo they may not yet know—and to enjoy the journey of finding them.
Official Website of HYOGOSSIMO (Hyogo Prefecture Official Online Shop)
